Green Case Free Essays

1. What factors contributed to Andrew Keller starting the biodiesel business? Were you surprised at the reasons he gave for starting the business? Do you think the decision to start the business was wise? Why or why not? There were a number of factors that contributed to Andrew Keller starting the biodiesel business. Keller had always been concerned with the environment. We will write a custom essay sample on Green Case or any similar topic only for you Order Now He was interested in coming up with a greener alternative to home heating and fueling. This was a business venture that not many had taken on so Keller felt that it was a good opportunity. There were also some very personal reasons that Keller started this business. Through a phone call one day, Andrew and his wife found out that they would be taking in three children. Keller knew he needed to do something in order to support them and this is why he took on this venture. Yes, some of his reasons he gave for starting the biodiesel business. I figured that his only reason for starting this business was to impact the Earth in a positive way. It was surprising to read the more personal reasons. I do feel that the decision to start the business was wise. Starting up this business caused him to take a huge risk but sometimes in life you have to do that. If you have a good idea, you need to just go with it because it can turn out to be really successful. 2. Discuss how Andrew Keller is a social entrepreneur. What do you think were his strengths in running the company? What do you see as his main weaknesses? Discuss an action that Andrew undertook that was both good for sustainability and the business. Discuss an action that Andrew undertook that may have been good sustainability but not good for the business. Andrew Keller was not as fortunate financially compared to other entrepreneurs. To many people, the time of the year when Keller started the business may not look very smart but it actually was. Keller’s goal was to test the market and try to get early customers. He learned greatly from this experience. This is known as the soft market entry approach. It gave him the chance to make improvements before the season for home heating began in the Northeast. Due to the fact that most people already have the fueling and heating company that they have made business with for years, it is hard to start up one. Keller was very smart when dealing with customers. In order for him to be successful, Keller needed to educate customers on his product and how it will benefit them. A major strength that helped Andrew with running his company is the relations he had with people. When opening a business, it is almost necessary to you to have connections and Keller definitely did. Another one of Keller’s strength was that he is great marketer. He was really good in finding ways to reach out to his customers. His main weakness has to be that he was more focused on how he was benefitting the environment and the social aspects of it rather than the profit he was making. He neglected the financial side of the business. An action Keller took that was both good for the sustainability and the business was when he started the Congreenience store. It promoted the sustainability for the company, educated more people, and brought much more business. Keller was always focused on doing the right thing for environment which was good for the sustainability but not always good for the business. He wasn’t very much focused on making profit. 3. Do you think that Andrew Keller is well suited to be a successful entrepreneur, why or why not? I do think that Andrew Keller has the potential to be a successful entrepreneur, but he does lack some qualities that are necessary for an entrepreneur to have. He definitely has the knowledge and skill but doesn’t really have the mindset that entrepreneurs should have. One of the main reasons Keller started this business is because he was concerned with the environment but in reality, it is not only about that. Keller should have been more concerned with the profit side. A successful entrepreneur is usually very much focused on becoming successful and making a lot of money and I think that Keller wasn’t really focused on that as much as he should have been. I do not think he is well suited enough to be a successful entrepreneur. He does have certain qualities that are good to have but he needs to be more aggressive with the business and not just the sustainability of the company. 4. What similarities do you think a sustainable business start up shares with a â€Å"normal business† start up? What differences do you think there are? Discuss an example of a business challenge that both Simply Green and a conventional fuel dealer share? Discuss an example of a business challenge that was unique to Simply Green and would not have impacted a conventional fuel dealer from the chapter. A sustainable business and a normal business have many financial similarities. They both start out needing capital. Also, they need to come up with a marketing strategy to plan how they are going to educate customers on their product. A business plan is also necessary in order to be successful and make profit. Differences include the fact that a sustainable business focuses on the sustainability of the environment and the company and a normal business does not do that. Unlike a normal business, a sustainable business looks for employees who care about the environment. A challenge that both Simply Green and a conventional fuel dealer share is the licensing and regulatory process of entering the fuel industry. Every fueling and heating company has to be regulated. A challenge that was unique to Simply Green and would not have impacted a conventional fuel dealer from the chapter is that Simply Green was entering a market that is very competitive and most people stay loyal to their fuel dealers for very long. Since Simply Green is a sustainable company, it is much harder for them to attract customers. Simply Green had to put it more effort when selling their product to customers. 5. Discuss the charitable actions that Simply Green took in regards to customer accounts from failed fuel businesses in a triple bottom line context. Was this a smart business move? Why or why not? Simply Green was known for serving the community and this is a way they built their customer base. Several fueling companies went out of business and Simply Green took it into their hands to service the customers of these companies who are now out of business. They helped people in need. This was definitely a smart move because all those companies’ customers were now Simply Green customers. For their charitable actions, they received an award as well. This made them more popular and brought them more business. 6. Explain how Andrew Keller used low cost public relations to educate potential customers and promote Simply Green. Simply Green used different types of marketing strategies and public relations to educate potential customers. Their main focus was to do this without spending too much money. They did this by going almost any place to talk to people and promote their product. Andrew Keller said, â€Å"We didn’t care if it was a first graders’ classroom that we were going to, we would go in and talk. † 7. Describe how you might use personal contacts to start a business venture. What would that involve? How would you start? What type of people would be most useful to draw on for information and resources when starting a sustainable business? When starting a business, it is always important to have connections. I would use personal contacts to start a business venture because you may know someone who knows someone and that is how you form connections. When starting a business, you need as much help and information you can get so you need to take advantage of people who you think may be able to provide that information. I would start by listing names of people who I think may have useful information for me. People who have already opened a business and been successful with it would be the most useful. Also, it is important to be willing to talk to anyone. As Andrew describes it, â€Å"it was important not to be afraid to ask people that might know somebody or that might have an in with somebody that might have information we were looking for. † How to cite Green Case, Essay examples

More Than a Carpenter Essay Example For Students

More Than a Carpenter Essay In the book, â€Å"More than a Carpenter,† Josh McDowell shows how Jesus Christ was more than just a teacher of good principles or a significant person in history. He was God in the flesh who entered the world and exclusively proved His deity. This book shows how Jesus is different from religious historical figures, guides the reader through proofs of Christianity, and logically shows that Jesus Christ was Lord. He shows that Jesus would not have died for a lie and that if Jesus did not rise from the grave, then he would not be the Messiah. Christ has changed many lives because he lived a perfect life, died on the cross for everyone’s sins, and rose from the grave. Jesus was different from other religious figures because he professed to be God. Jesus is the human form of God who is the â€Å"infinite and perfect spirit in whom all things have their source, support, and end,† according to A. H. Strong. The New Testament intelligibly demonstrates that Jesus Christ is God. He is given names of God such as â€Å"Savior† and is described as self-existent, omnipresent, omniscient, omnipotent, and possessing eternal life. John 5:20 says, â€Å"We know also that the Son of God has come and has given us understanding, so that we may know him who is true. And we are in him who is true—even in his Son Jesus Christ. He is the true God and eternal life. † If Jesus’ claims to be God in the flesh were false, then He would have to either be a liar or lunatic, not Lord. If Jesus were a liar, the n he would have to have been intentionally deceiving his disciples and followers. He would be a hypocrite because he told his followers to be honest and he would be a demon because he told others to confide in him for their everlasting fate. He would also be a fool because he died on the cross for a lie. Someone who lived a life like Jesus, taught as He taught, and died as He died, could not be a liar. If Jesus were a lunatic, then he would have to tell people to believe in him to have everlasting life and sincerely mean it but be wrong. It would be amazing for Him to be a lunatic and have amazing composure and grace. Jesus Christ was an intellect because He was God, but he was not God because of His intellect. He lived a life of sacrifice, of love and compassion, a life only God could live. To be a lunatic, He would ave to have had the most severe delusion about his personal character and mission. He was and is definitely not a lunatic. Since a person cannot conclude that Jesus was a liar or lunatic, He must have been Lord. The evidence in the Bible obviously points out Jesus Christ as God. The New Testament’s validity is greatly supported by archeology. It provides evidence of accuracy about events recorded in t he books. It’s manuscripts were found earlier than documents believed as true such as Caesar’s history of the Gallic Wars which had nine or ten copies found 1,000 years after his death. Aristotle wrote his poetics in 343 B. C. nd the earliest dated copy is in A. D 1100. The New Testament has over 20,000 copies in existence today. The document with the second most is the Iliad with 643 copies. Jesus Christ is the Son of God and was when He was on earth. There are countless amounts of evidence and logic behind Him living when He did, working many miracles, being who the Bible said He was, and dying on the cross and raising from the grave. He could not have just been a great moral teacher to do all of the things He did and resist every temptation. He is the only person that has lived a perfect life on this earth and there will never be another to do so.

jesus i am statements Essays - Prophets Of Islam, Christology

The Eight Miracles Featured in John In the book of John we find eight great sign miracles that inspire us to look to Christ believe and live. All of these sign miracles point to the deity of Christ. John 20:30-31 reads, ?Therefore many other signs Jesus also performed in the presence of the disciples, which are not written in this book; but these have been written so that you may believe that Jesus is the Christ, the Son of God; and that at believing you may have life in His name. These eight sign miracles reveal the powers of God and leave no doubt as to the Deity of Jesus. Turning of water into wine (John 2:1-11) The first expression of Jesus power was done at the celebration of a marriage in Cana of Galilee. Jesus and his disciples were invited to a wedding, where He turned water into wine. The purpose of this miracle was to prove His real nature to his disciples and reveal his glory. The immediate result of this miracle manifested the glory of Jesus, which caused his disciples to believe on him [1]. Healing of a nobleman?s son (John 4:46-54) The second of John?s signs, by which he hopes his readers will come to believe that Jesus is the Messiah, the Son of God, and that through believing might obtain eternal life is the healing of a nobleman?s son. Jesus Christ came again to Cana in Galilee where a nobleman approached him and told him about his sick and dying son in Capernaum. The nobleman asked Jesus to heal him and Jesus spoke the word of healing, and the boy was healed through the faith of the nobleman in Jesus Christ. When the nobleman arrived at his house he found his child healed; when he enquired to the hour of healing, the time confirmed that it was done at the time that Jesus spoke the words of certain healing. This miracle was done to demonstrate Jesus? power over space and to illustrates the fact that social status is no barrier to entrance into the kingdom [2]. Healing of a lame man (John 5:1-9) The third miracle that Jesus performed was the healing of a lame man at the pool of Bethesda, in Jerusalem. In the porticoes, lay a multitude of those who were sick, blind, lame, and withered. They were waiting for the moving of the waters. They waited, because, at certain seasons, an angel of the Lord went down to the pool and stirred up the water. After the stirring, the first person who stepped into the water was made well from his disease. While Jesus was in Jerusalem for the Feast of the Tabernacles, he observed the infirmed man who had lain near the sheep market pool for years, hoping for relief from his condition. He was unable to join the impotent multitude that waited for the angels to trouble the waters and make them whole, because of his condition making him unable to reach the waters first. Jesus asked him "Wilt thou be made whole?" and instructed him to "Rise, take up thy bed and walk." The man immediately took up his bed and walked on the Sabbath Day. This angered the J ews because the Holy Day of Sabbath was violated. Jesus made the point with them that it was His Father's Will of when and how to use His Power. God chooses the timing of His miracles, and He chooses the deliverance of those He will. Jesus Christ healed the lame man through the expression of the powers of God, to show a greater authority over the law of Sabbath, and exemplify the power over time given to Christ [3]. Feeding of the 5,000 (John 6:1-14) The fourth sign miracle is the feeding of the five thousand. Near the Passover, Jesus is on a mountain speaking to His Disciples and when He looks up, he sees a huge crowd coming to Him. He challenges the disciple?s faith by asking where they will buy bread for all these people. The disciples find the test overwhelming. Andrew, even though seeing the raw materials Jesus will use, fails to look to Him as being able to provide. This miracle is done to show

Following Her Heart †Creative Writing Story

Following Her Heart – Creative Writing Story Free Online Research Papers Following Her Heart Creative Writing Story Once upon a time, in the early 19th century a girl from a low class society lost her parents. She was left alone at the age of 14 and was looked after by her Aunty Rose. Aunty Rose, herself, had a family so she couldn’t spend a lot of time with Geneva. Geneva was a tall, slim girl with very blonde hair, so blonde, that it looked almost white. Her sparkling blue eyes showed her naà ¯ve behaviour towards life. Already for a month she was being raped by a neighbour who was supposed to take care of her, while Aunty Rose was away. Geneva was told not to tell anyone about this or she would be killed. It began gradually from making comments that the neighbour shouldn’t say to the whole sexual abuse. Then it was happening almost every time when Aunty Rose was not here. â€Å"Ok Geneva, I have to go, see you in a week.† Said Aunty Rose and as usual turned to Paul. â€Å"Paul will not look after you dear.† She said, smiling at Paul and leaving him with Geneva. In the evening Paul as usual went to play cards and after he cam back, he asked Geneva to undress. Geneva couldn’t bare it anymore and with a scream ran outside. She was running †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. and it was difficult for her to find a way because the pine forest crept in on all sides and †¦.. the trees were thickly grown. She came to an old house and fearing that she was chased, got inside. The air was hot and foul. Spider webs covered the whole place. It was dark and only on the second floor light was seen. She approached the stairs and began moving to the second floor. When she approached the room, it was deserted. She looked inside the window and saw an image. Geneva jumped backwards to the wall and recognized her mother. She could see her mother’s tears running down her cheeks. Geneva saw the sorrow on her mother’s face. The Geneva heard a voice. â€Å"I came here to warn you not to go back, follow your heart and you will find a peaceful place to live.† After these words her mother vanished. Geneva came out of the house and confused went to the direction she was looking at, following her heart. Research Papers on Following Her Heart - Creative Writing StoryThe Spring and AutumnThe Masque of the Red Death Room meaningsMind TravelThe Hockey Game19 Century Society: A Deeply Divided EraPersonal Experience with Teen PregnancyHarry Potter and the Deathly Hallows EssayComparison: Letter from Birmingham and CritoHip-Hop is ArtUnreasonable Searches and Seizures

Analysis of Service Marketing UBER Technologies †Free Samples

UBER technologies are the company that is headquartered at San Francisco, California. It is the company that deals with transport network services. This company has started its business by developing a mobile application (Cramer & Krueger,   2016). This application is used by the customers to book or request the ride that is being transferred to the drivers who are using their own cars to conduct the trip. As per the data, the company operates its business in 58 countries and 300 cities in the entire world. After UBER, many companies have tried this business idea and launched their own taxi services for the customers. The ear is known as â€Å"Uberification†. This business was founded by two people named Travis and Garrett in May 2009 and they released the app for UBER in June in the same year. In 2012, UBER took the initiate to expand its business at international level (Creighton, 2017). In the year of 2014, the innovation of carpooling is initiated by the business and the company reached at the position of 48 th among the most powerful companies of America. As far as the business UBER is Australia it considered, it has been analyzed that the business has started in 2012 may. In Australia, it has been observed that the market share of the company is rising day by day. UBER has started its business by launching Uber black that includes only the black cars as the cabs by the chauffeurs. This initiative of the business takes up around 3% of the total industry market (Amin & Radhakrishnan, 2013). After that Uber taxi has been launched that allow the taxis to work under Uber as Uber cars. This strategy allows the company to earn more 2% of the market share. As the company has experienced success with these strategies then it started launching the UberX and captured around 22% of the electronic payment market. The above figure clearly describes the spending of the people in Australia on UBER in the electronic payment industry. This suggests that UBER is doing great with its business in Australia and there are more opportunities for the company to grow (Chen, Mislove & Wilson, 2015). as far as the customers and the target market of the company is considered, it has been analyzed that target market of the company are the smartphone users along with the internet access on their phones. They are considered as the potential customers because they are the prospects that can easily be converted into customers. The riders who want to ride are not only the target for the company (Cannon & Summers, 2014). The company also targets the drivers and the car owners. This is because UBER does not have its own cars and employs the individual who are the car owners. As far as the competitors of UBER in Australia are considered, the recent news suggested that Hi Oscar is the company that is taking over the market of UBER. This company has been launched by Perth locals Daniel and Jeremy. It has been analyzed that, may be UBER is cheap and provide convenient rides but still there are many reasons on that the business is replaced by another local company. some of the reasons are surge pricing, internal toxic culture, bad behavior of the drivers etc. the company has attracted around 330 drivers in Perth and then planning to launch its business in Sydney and Melbourne as well (Rogers, 2015). There is several strength of this business over UBER. The first strength or the advantage sis that it is a local company so can attract large number of local people towards it. In terms of income it charges only 15% of the total income from the drivers while other international; brand like Uber charges 25% of the income. This suggests that even if the local compan y is charging, the economy is remaining in the nation only. Strength is that the company is registered with GST (Wheeler IV, 2009). This company allows the users to select their driver and favorite those for future so that in future if they wants to take a ride they can select their driver. The company provides the rating system of thumbs up and thumbs down that help in removing the dilemma of average rating. Another major advantage of the ride from Oscar is that the women customers have the opportunity and chance to select for the women driver. Other than Oscar, GoCatch is another company that has launched its business in taxi industry (Mulley, Nelson, Teal, Wright & Daniels, 2012). Increasing number of companies in the industry is taking over the share of UBER in Australia and becomes a threat for it. The company has launched its services with lower prices than UBER by 10-15%. This is really an alarming stage for UBER to bring innovation in the business of Australia. UBER is observed to be the company that is very much focused for customer service. The company is customer oriented in nature. The major strategies that support the company cater the customer such great services are as follows: Simplicity: Uber app is very much easy and simple to use. It is a user friendly app that supports the customers to operate it easily without being much techno savvy. Even the drivers that are not so much educated can handle the app. it is not only for the users of smartphone but the customer those who are not having nay smartphone can also book their rides by messaging (Australia, 2017). This simplicity is the strategy of customer service by UBER. This is because of the pap is complicated then it cannot be used by nay of the uneducated person. Convenience: Taking ride from UBER is very convenient for the customers. Even if the customer does not know the location where he or she is standing, they can book a ride by sending their location and the driver can pick them up from there. As the company also deal with private cars so they are more comfortable and clean then the cabs or taxis. The payment method for paying for the rise is also very easy (Hall, 2017). It is not necessary to carry the cash all the time to take a ride from Uber. The app can manage the payments by themselves; the customer just need to associate his debit or credit cards with the app and the money will automatically gets deducted. Speed: Speed is another strategy of the company to provide great service to the customers. In any of the city where the UBER serves its customers, they can easily get the UBER cars nearby. This is because there are a lot number of Uber cars available and the system is such that distributes the drivers and the cars according to the demand of the cars at the place. As soon as the customer books the ride, the driver approaches to the customer in lease of the time. Service environment can be defined as the physical environment of the business. All the tangible things that are associated with the firm’s service and provide the proof of the quality of the services form the service environment. After booking the ride: As soon as the customer books the ride with UBER, the driver calls the customer and asks them about the location and tells them about the limit within which they can reach on the location (Tucker, 2017).  This helps the customer to know about the waiting time. After pick up: It has been observed that all the Uber cars are very well managed as after the pickup, the driver greets the customer with poise and ask them if they are comfortable or not. The cars smell good and provide the customer the feel of sitting in his own car rather than a taxi. After the drop: As soon as the driver drops the customer, the customer provides rating to the driver and vice versa. Driver also helps the customer to lift up their luggage if it’s heavy. All the above discussed points provide the information about the service environment of UBER. As discussed in the above section that even if UBER is performing well in its business but facing some of the issues in Australia. The main issue is the issue of surge charging. This is the major issue faced by the company as the local competitors in the place are not charging the surge prices with the customers and thus gaining the higher customer as then UBER. Another issue that has been analyzed with UBER is that most of the drivers do not know how to read the navigation properly. This is to be recommended to UBER that they should concentrate on providing training to their drivers about the application and the navigation app. They should also manage the surge pricing system so that they cannot lose their customers. It has been concluded from the above study that UBER is the company that deal with transportation service in many countries and also in Australia. The Australian business of the firm is doing well but still facing some of the competition from the local competitors such as GoCatch and Oscar. As far as the customer is considered, they have the target market of people those who are using smartphones and have internet connection. The service environment of the company suggests that the services of the company are very much convenient for the customers and provide a good experience of the rides. Some of the issues have also been faced by the company which can be overcome by taking the recommended actions. Amin, S., & Radhakrishnan, M. (2013).  U.S. Patent Application No. 13/672,658. Australia. (2017).  Australia. Retrieved 11 May 2017, from https://newsroom.uber.com/australia/ Cannon, S., & Summers, L. H. (2014). How Uber and the sharing economy can win over regulators.  Harvard business review,  13, 1-4. Chen, L., Mislove, A., & Wilson, C. (2015, October). Peeking beneath the hood of uber. In  Proceedings of the 2015 ACM Conference on Internet Measurement Conference  (pp. 495-508). ACM. Cramer, J., & Krueger, A. B. (2016). Disruptive change in the taxi business: The case of Uber.  The American Economic Review,  106(5), 177-182. Creighton, D. (2017).  Uber competitor launches in Brisbane.  Brisbane Times. Retrieved 11 May 2017, from https://www.brisbanetimes.com.au/queensland/uber-competitor-launches-in-brisbane-under-new-laws-20160904-gr8bcs.html Hall, B. (2017).  Uber has new competitors in Australia.  Uber Drivers Forum. Retrieved 11 May 2017, from https://uberpeople.net/threads/uber-has-new-competitors-in-australia.150636/ Lovelock, C. (2011).  Services Marketing, 7/e. Pearson Education India. Lusch, R. F., & Vargo, S. L. (2014).  The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Mulley, C., Nelson, J., Teal, R., Wright, S., & Daniels, R. (2012). Barriers to implementing flexible transport services: An international comparison of the experiences in Australia, Europe and USA.  Research in Transportation Business & Management,  3, 3-11. Rogers, B. (2015). The social costs of Uber.  U. Chi. L. Rev. Dialogue,  82, 85. Tucker, H. (2017).  GoCatch is launching Australia's first Uber X competitor.  Business Insider Australia. Retrieved 11 May 2017, from https://www.businessinsider.com.au/gocatch-is-launching-australias-first-uber-x-competitor-2016-2 Wheeler IV, G. Y. (2009).  U.S. Patent Application No. 12/453,780. Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2012).  Services marketing: Integrating customer focus across the firm. McGraw Hill.

Like Water for Chocolate Essay Example | Topics and Well Written Essays - 1000 words

Like Water for Chocolate - Essay Example She chooses to block out the poor treatment and hide her feelings away, tucked in the corner of her mind. But when one particular visitor group graces her with his presence, she is surprised and decides not to judge the rest of them. "They left peacefully, just as they had come, and Mama Elena was quite disconcerted by the way they had treated her: it didn’t fit the picture of the heartless ruffians she’d been expecting. From that day on she would not express any opinion about the revolutionaries. What she never learned was that this captain was the same Juan Alejandrez had carried off her daughter Gertrudis some months before." Chapter twelve is a very unique chapter because it gives us a glimpse of the Mama Elena’s character as she seems to slightly change throughout the story. This chapter focuses on the month of December. It’s been almost a year since they had found Tita’s recipes and Mama Elena is still upset that her daughter Tita (who had die d) wants to marry Pedro and leave her all alone. Her tyrannical personality seems to keep people away but for some reason, Juan Alejandrez’s sincere concern for her three daughters softened her heart. No trespassing! The visit from the entire battalion was more of a surprise as Mama Elena began to defend her turf. She raised her gun high and pointed it to the troops. Due to her maternal authority, even grown men were afraid of her. Though they had a perfect shot, they could not seem to do away with her because of her daunting personality. But as the captain chose not to shoot her, she realized that her assumptions of these people were incorrect. Though they came to take, they had such great respect for Mama Elena and her people. This confused her, making her rethink the definition of â€Å"heartless ruffians.† She feared them taking what was precious to her. She feared being left alone. According to tradition, who would care for her after all were gone? The chapterâ₠¬â„¢s theme is quite simple. The title of the chapter is â€Å"Chiles in Walnut Sauce.† This refers to hot personalities in a calming setting. The quote resembles this title and theme only because you have the so called â€Å"thieves† with a good nature. It appears that the title itself is ironic because no one expects to be confronted by polite thieves. It just does not fit the definition. This dish was being made for the wedding, so the shelling of the nuts had to be done quickly and correctly. As the chapter continues, and the ranch is burned down, the celebration of the weddings is ironically placed. Fireworks are not the causes of the fire but instead, candles†¦.to think the fire is fireworks celebrating a union creates a symbol of the last straw and is a sign the oppression being stopped. Once the ranch burnt to the ground, no longer were the Gaza sisters under Mama Elena’s tyrannical rule. Chili in a Walnut sauce is like a deaf person enjoying music. You must do what is expected of you! Duty, tradition and responsibility are the overriding themes in the entire book â€Å"Like Water for Chocolate.† Each are very important as the book moves from what one feels they must do to what one has to do for themselves. As tradition lies at the center of the story, it is important to note that throughout generations, tradition does not change, instead, people do. As

Service Quality and Consumer Satisfaction Research Paper

Service Quality and Consumer Satisfaction - Research Paper Example The answers stipulated in the results will help the business community determine if the concepts are single constructs in nature, or different separable constructs. List three references from literature review. Comment on what type of style (APA or other) have used in referencing. Some of the sources of information used in the literature review are; Bearden and Teel (1983), Churchill and Surprenant, (1982), and Parasuraman, Zeithaml, and Berry, L. (1994) (Iacobucci and Ostrom 278). These sources are applied in relating the opinion of the customers related to documented information. The referencing used in the paper is in APA formatting. List at least one theory that is used in the study. The study is an analysis of marketing theory which researches the relationships between the two main aspects business environment; Service Quality and Consumer Satisfaction. Write a brief description of the methodology used in the study. The article presents two studies with divergent methodologies m eant to explain the relationship between the two concepts. It focuses on the consumer understanding of quality and satisfaction. The respondents on both studies report whether they think the two concepts differ and in what perspectives and dimension in case of a difference. The first study uses qualitative critical incident technique to accrue the service attributes considered by the respondents who postulates that the concepts are different. The responses are then coded to the open ended survey questions which are compared and analyzed to determine whether the two concepts can be alienated from each other in reference to respondents’ perspective. The second study involved the use of manipulated service attributes in relation to the first study and literature reviews. This was meant to identify the results of the first study and the literally information have differential impacts on the judgment of quality satisfaction. The respondents were encouraged to their independent vie ws. However, the researchers did not presuppose the difference to the respondents in the second study; they were required to give their personal judgment on the two concepts as well as making independent definitions (Iacobucci and Ostrom 277). Their judgments guided the study conclusion on whether the terms were used interchangeably or variably. The whole research relies on divergent methodologies that involve content analysis of experimentation and qualitative data. This enhanced the validity of the results. List the sources of data and classify the variables as continuous, categorical, dependent, and independent variables. Evaluate four characteristics that describe the data is applicable for the date used in the study. The secondary sources of data are books and journals. This is continuous as it can be used overtime. Antecedents forms the independent variables while focal constructs (quality and satisfaction) form the dependent variables. The participants form the categorical va riable as they grouped into gender nature. The primary sources of data include experimentation and open discussions. The two studies were transitional. The respondents had a gender balance characteristic thus the responses were not gender biased. The participants were outsourced from business administration department thus